Announced Dec. 29, 2021 by Armin No Comments on The Year in Review Part 8: The Best in Logo Evolutions, Logo Animations, Introduction Videos, Busiest Firms, and Post Titles
This is a random compilation of compilations but all are pretty fun to browse through. First up are the best logo evolutions, where the essence and structure of a logo remained but was improved in different ways. The second section gathers the best in introduction videos, which are becoming a bit of an art form as they help build excitement through motion, sound, and storytelling. Then it’s a look at which design firm’s work we covered the most on Brand New… three of them tied at first place with 7 projects each. Lastly, I picked out some of the post titles I enjoyed coming up with the most. I didn’t officially rank them but they are sorted in order more or less — perhaps in the same way that you ruin a joke by explaining it, I explain some of the “thinking” behind each headline. So, yeah, random but fun!
All Year-in-review Posts so far
Part 1: The Most Notable
Part 2: Recurring Trends
Part 3: The Most Not Great
Part 4: The Best Friday Likes
Part 5: The Best in Icons, Monograms, Wordmarks, and Mascots
Part 6: The Best in Proprietary Type and Use of Typography
Part 7: The Best in Color Palettes, Illustration, Photography, 3D Elements, and Motion
Part 8: The Best in Logo Evolutions, Logo Animations, Introduction Videos, Busiest Firms, and Post Titles
Part 9: The Best in Packaging
Part 10: The Best
COLLINS
Number of projects: 5
Mother Design
Number of projects: 6
PROJECTS PUBLISHED
New Logo, Identity, and Packaging for Nuud by Mother Design
New Logo and Identity for Realm by Mother Design
New Identity for Facebook App done In-house with Mother Design
New Logo and Identity for Park Lane by Mother Design
New Logo and Identity for Avenues: The World School by Mother Design
New Logo and Identity for Cadillac by Mother Design
Ragged Edge
Number of projects: 6
For The People
Number of projects: 7
PROJECTS PUBLISHED
New Logos and Identity for Derwent Valley
New Logo and Identity for Story Espresso by For The People
New Logo and Identity for Australian National University
New Identity and Exhibit Design for Macau Grand Prix Museum
New Identity for Culture Amp
New Identity for 2021 Sydney Film Festival
New Logo and Identity for Tech Central
Jones Knowles Ritchie
Number of projects: 7
PROJECTS PUBLISHED
New Logo and Identity for Baskin Robbins
New Logo and Identity for Burger King
New Logo and Identity for Ocado and In-house
New Logo, Identity, and Packaging for Betr
New Logo, Identity, and Packaging for Planters
New Logo and Identity for Stonewall and Revolt
New Logo and Identity for New England Revolution
SomeOne
Number of projects: 7
Keep Calm and Currys On
It takes so much energy and restraint for me to NOT turn every post title into a “Keep Calm and Carry On” variation but this one was unavoidable, since the company is in the UK and its name was so perfectly close to “carry”.See original post
Dump and Dumper
Dumb and Dumber is one of my all-time favorite movies and dump truck logistics is one of the least covered industries on Brand New so it was a once in a lifetime opportunity to do a dumb title like that. See original post
How the Cables have Turned
Playing off of the “How the tables have turned” idiom I liked how the word “cable” in the logo literally turned in animation. See original post
Stir the Pot
This title seemed appropriate for a cannabis company that is helping redefine the industry. Stirring the pot is usually something a little more controversial or combative but, hehe, pot. See original post
Give it all Za’ve Gat
I don’t know if anyone else liked this title but whenever I read it out loud in my mind it gives me so much satisfaction as an alternative pronounciation and spelling of “Give it all you’ve got” while using the company’s name in a weird way. See original post
Bear Necessities
This one came pretty easy and quickly when I thought of underwear and socks as being the bare necessities of getting dressed and there is a bear in the logo. Boom. See original post
Farm Follows Function
This is another idiom that I have to avoid as much as possible because it comes up in my head often but this functional farm seemed like the right place to spend my one allowance of that idiom. See original post
Chair to Join Us?
This is another one that made me proud as the “Care to join us?” phrase works on a couple of levels… one, as a representation of the acquisition in which Herman Miller “asked” Knoll to join it and, two, because both companies make chairs. See original post
Walks like a Charm
This one was also quite pleasing because the logo literally walks and because the execution works like a charm. See original post
Noaty by Nature
Making oats sound like a hip hop group from the East Coast is just kind of hilarious because oats are the least hip hop thing of all foods.See original post
The More the Terrier
The identity revolves around a terrier and there are a lot of elements to the identity so it definitely felt like “The more the merrier”.See original post
Walking on Thin Eyes
Another one that worked on a couple of levels as the hero mascots of this project were given legs to walk on as well as eyes to see from and both of those elements were applied through a thin black stroke, so they were walking, they had thin eyes, and there was a certain fragility to them. See original post
The King’s Gambit
Netflix’s The Queen’s Gambit had been released only a few months earlier and returning to its old logo was kind of a big gamble for Burger King so the title was zeitgeist-y and relevant to the brand strategy.See original post
Souply and Demand
At a time when Campbell’s experienced more demand for its product, the title was relevant to the forces of the marketplace and the pandemic but it also made me laugh endlessly to drop soup into supply.See original post
Arrr-ial, Matey!
To be honest, I think this might be my favorite post title ever… it works for the name of the company; it works for the typeface used; it works for the design audience of this blog; it works written, read, and spoken; and it’s just the right kind of dumb and silly. See original post
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