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The Year in Review Part 8: The Best in Logo Evolutions, Logo Animations, Introduction Videos, Busiest Firms, and Post Titles

This is a random compilation of compilations but all are pretty fun to browse through. First up are the best logo evolutions, where the essence and structure of a logo remained but was improved in different ways. The second section gathers the best in introduction videos, which are becoming a bit of an art form as they help build excitement through motion, sound, and storytelling. Then it’s a look at which design firm’s work we covered the most on Brand New… three of them tied at first place with 7 projects each. Lastly, I picked out some of the post titles I enjoyed coming up with the most. I didn’t officially rank them but they are sorted in order more or less — perhaps in the same way that you ruin a joke by explaining it, I explain some of the “thinking” behind each headline. So, yeah, random but fun!

All Year-in-review Posts so far

Part 1: The Most Notable
Part 2: Recurring Trends
Part 3: The Most Not Great
Part 4: The Best Friday Likes
Part 5: The Best in Icons, Monograms, Wordmarks, and Mascots
Part 6: The Best in Proprietary Type and Use of Typography
Part 7: The Best in Color Palettes, Illustration, Photography, 3D Elements, and Motion
Part 8: The Best in Logo Evolutions, Logo Animations, Introduction Videos, Busiest Firms, and Post Titles
Part 9: The Best in Packaging
Part 10: The Best

 

Best In
Logo Evolutions
 

 
Baskin Robbins by Jones Knowles Ritchie

 
 

 
Sweetgreen by COLLINS and In-house

 
 

 
Australian National University by For The People

 
 

 
Upwork by Porto Rocha

 
 

 
Marshmallow by Output

 
 

 
Papa Johns by Mathews Hale Design and forpeople

 
 

 
LoL Esports by The New Company

 
 

 
Boston Calling by Contino Studio and Colossus

 
 

 
Bahlsen by Auge Design

 
 

 
Pair of Thieves done In-house with Team Studio

 
 

 
Norwich City Football Club by SomeOne

 
 

 
Campbell’s by Turner Duckworth and Ian Brignell

 
Best In
Logo Animations
 

Upiopi by Pedro Farelo

 
 

Art Gallery of New South Wales by Mucho and In-house

 
 


 
 


 
 


 
 


 
 


 
 


 
 


 
 


 
 

Piedmont Art Walk by Mucho

 
 


 
 


 
 


 
 


 
Best In
Introduction Videos
 

Cleveland Guardians



 
 

Jimmy John’s by ChangeUp



 
 

Mouz by EIGA Design



 
 

Chicago Fire FC by Matthew Wolff Design



 
 

Kaapelitehdas by BOND



 
 

LCS by Stink Studios



 
 

Club de Foot Montréal done In-house



 
 

Mandai by Anak



 
 

Kodansha by Gretel



 
 

6ourbon 7ime by Leo Burnett Chicago



 
 

Block done In-house with 1.0 Design



 
 

Caserne Inn by Caserne



 
Busiest Firms
 

COLLINS

Number of projects: 5


COLLINS
 
 

Mother Design

Number of projects: 6


Mother Design
 
 

Ragged Edge

Number of projects: 6


Ragged Edge
 
 

For The People

Number of projects: 7


For The People
 
 

Jones Knowles Ritchie

Number of projects: 7


Jones Knowles Ritchie
 
 

SomeOne

Number of projects: 7


SomeOne
 
Best Post Titles
 

Keep Calm and Currys On


 

It takes so much energy and restraint for me to NOT turn every post title into a “Keep Calm and Carry On” variation but this one was unavoidable, since the company is in the UK and its name was so perfectly close to “carry”.See original post

 

Dump and Dumper


 

Dumb and Dumber is one of my all-time favorite movies and dump truck logistics is one of the least covered industries on Brand New so it was a once in a lifetime opportunity to do a dumb title like that. See original post

 

How the Cables have Turned


 

Playing off of the “How the tables have turned” idiom I liked how the word “cable” in the logo literally turned in animation. See original post

 

Stir the Pot


 

This title seemed appropriate for a cannabis company that is helping redefine the industry. Stirring the pot is usually something a little more controversial or combative but, hehe, pot. See original post

 

Give it all Za’ve Gat


 

I don’t know if anyone else liked this title but whenever I read it out loud in my mind it gives me so much satisfaction as an alternative pronounciation and spelling of “Give it all you’ve got” while using the company’s name in a weird way. See original post

 

Bear Necessities


 

This one came pretty easy and quickly when I thought of underwear and socks as being the bare necessities of getting dressed and there is a bear in the logo. Boom. See original post

 

Farm Follows Function


 

This is another idiom that I have to avoid as much as possible because it comes up in my head often but this functional farm seemed like the right place to spend my one allowance of that idiom. See original post

 

Chair to Join Us?


 

This is another one that made me proud as the “Care to join us?” phrase works on a couple of levels… one, as a representation of the acquisition in which Herman Miller “asked” Knoll to join it and, two, because both companies make chairs. See original post

 

Walks like a Charm


 

This one was also quite pleasing because the logo literally walks and because the execution works like a charm. See original post

 

Noaty by Nature


 

Making oats sound like a hip hop group from the East Coast is just kind of hilarious because oats are the least hip hop thing of all foods.See original post

 

The More the Terrier


 

The identity revolves around a terrier and there are a lot of elements to the identity so it definitely felt like “The more the merrier”.See original post

 

Walking on Thin Eyes


 

Another one that worked on a couple of levels as the hero mascots of this project were given legs to walk on as well as eyes to see from and both of those elements were applied through a thin black stroke, so they were walking, they had thin eyes, and there was a certain fragility to them. See original post

 

The King’s Gambit


 

Netflix’s The Queen’s Gambit had been released only a few months earlier and returning to its old logo was kind of a big gamble for Burger King so the title was zeitgeist-y and relevant to the brand strategy.See original post

 

Souply and Demand


 

At a time when Campbell’s experienced more demand for its product, the title was relevant to the forces of the marketplace and the pandemic but it also made me laugh endlessly to drop soup into supply.See original post

 

Arrr-ial, Matey!


 

To be honest, I think this might be my favorite post title ever… it works for the name of the company; it works for the typeface used; it works for the design audience of this blog; it works written, read, and spoken; and it’s just the right kind of dumb and silly. See original post

The End

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