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The Year in Review, Part 9: The Best in Packaging

Last year there were many more packaging projects overall on Brand New than this year but these year’s selections still deserve a list of their own.

All Year-in-review Posts so far

Part 1: The Most Notable
Part 2: Recurring Trends
Part 3: The Most Not Great
Part 4: The Best Friday Likes
Part 5: The Best in Icons, Monograms, Wordmarks, and Mascots
Part 6: The Best in Proprietary Type and Use of Typography
Part 7: The Best in Color Palettes, Illustration, Photography, 3D Elements, and Motion
Part 8: The Best in Logo Evolutions, Logo Animations, Introduction Videos, Busiest Firms, and Post Titles
Part 9: The Best in Packaging
Part 10: The Best

 

Best In
Packaging
 

Cristal by Judas Rocks


Cristal by Judas Rocks
 

While the new design for this brand of mainstream vinegar in Portugal is quite nice as a standalone project, it’s the evolution from the overly generic design that preceded that makes this a standout project. SEE ORIGINAL POST

 

Gigantic! by Gander


Gigantic! by Gander
 

I enjoyed the wordmark for these candy bars on its own but used gigantically in the individual wrappers made it even better, especially in the fun color combinations for the different flavors. SEE ORIGINAL POST

 

Chandon by MadeThought


Chandon by MadeThought
 

These bottles didn’t earn an overwhelming amount of “Great” votes in the poll but I still think they turned out classy AF, especially when compared to the cheap, generic look of the previous labels. SEE ORIGINAL POST

 

PetChoy by M — N Associates


PetChoy by M — N Associates
 

Fun and playful typography on top of a great pastel color palette punctuated by animal paws reaching for their bowls of food made these packs totally endearing. SEE ORIGINAL POST

 

Pacific Gold by Hoodzpah


Pacific Gold by Hoodzpah
 

In the Venn diagram of beach/surfer vibes and old cigar box aesthetics sits this excellent amalgamation with just the right blend of each. SEE ORIGINAL POST

 

Gaieté by M — N Associates


Gaieté by M — N Associates
 

As simple as it gets with a single-color box and single-color printing that works thank to the perfect hue of yellow and the lovely wordmark. SEE ORIGINAL POST

 

Oculus by Moniker


Oculus by Moniker
 

A pretty slick balance between the futuristic product photography on top of ethereal gradients and the more crafty, handmade quality of the kraft boxes. Plus really nice typography. SEE ORIGINAL POST

 

Le Puzz by Little Troop


Le Puzz by Little Troop
 

More is more in these endlessly fun boxes with a truly vintage feel that makes these seem like they came straight out of the 1960s or ’70s but with a contemporary sensibility to enhance the vintage patina.SEE ORIGINAL POST

 

Ingredients Matter by Abby Haddican Studio


Ingredients Matter by Abby Haddican Studio
 

Great color palette. Great typography. Great copywriting. All in a straightforward cuboid box. SEE ORIGINAL POST

 

Harrods Chocolate by Smith&+Village


Harrods Chocolate by Smith&+Village
 

A beautiful and festive design system that celebrates the many chocolate variations within the many different containers as well as Harrod’s equity and reputation.SEE ORIGINAL POST

 

New Holland Brewing by Design Bridge


New Holland Brewing by Design Bridge
 

These cans put the brand front and center — which is a good thing given how good the new icon and wordmark are — while providing an ornate framework around it that helps illustrate the qualities of each beer through a great color palette and playful illustrations.SEE ORIGINAL POST

 

Bahlsen by Auge Design


Bahlsen by Auge Design
 

Pairing electric blue with cookies and biscuits may not be a good idea on paper but Auge Design pulled this off amazingly in execution through a bold use of the logo and the delectable-looking products that have been perfectly photographed and silhouetted to interact with the design elements around them.SEE ORIGINAL POST

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