Opinions on corporate and brand identity work.

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Three Guys and a Lot of Trucks

Three Guys and a Lot of Trucks

Linked Jan. 6, 2020 by Armin

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The story behind Western Truck Exchange’s iconic logo that has a cult following and, according to the article at the link, may be Los Angeles’ most iconic logo. (Photo by M Nine) Visit link

Thanks to Ty Blitstein for the tip.

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About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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