Opinions on corporate and brand identity work.

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Urecel Quickdry

Noted Jan. 2, 2012 by Armin

Industry / Consumer products Tags /

Nooka Logo, Before and After

Established in 1997, Urecel is an Indonesian company that manufactures a specialty high-performance foam called Quickdry that is used for high-end outdoor cushions. Among other things and uses. The new identity has been designed by Melbourne-based Lucas Melbourne. A cool infographic video below (or after the jump).



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