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Self Promotion

Quantity Produced


Production Cost


Production Time

7 Days

Dimensions (Width × Height × Depth)

Unfolded: 32 in. × 25 in.
Folded: 4 in. × 8 in.

Page Count

Paper Stock

Number of Colors




Helvetica Neue


To announce his change of address, Chicago-based designer Matthew Brett created an über local promotion using the very helpful subway maps issued by the Chicago Transit Authority. He even notes that “if you are polite, CTA will send you maps completely free of charge for gratuitous self promotion” and that “they even ship for free! Chicago tax dollars at work.” The announcement has a great impact factor simply by the size of the subway map as you open and, at least for me, it took a couple of seconds to realize what I was looking at, since the design is so in tune with that of the map. My favorite part about the announcement is the contrast between the glossy paper of the map and the matte finish of the silkscreen.

Substance Moving Announcement --- Substance Moving Announcement --- Substance Moving Announcement --- Substance Moving Announcement --- Substance Moving Announcement


Recent Posts



Substance Moving Announcement


Production Method



Writing and Design: Matthew Brett



Propaganda, Chicago

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 29, 2009


Filed Under

Moving Announcement


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End