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Quantity Produced


Production Cost


Production Time

2 days

Dimensions (Width × Height × Depth)

5.5 in × 5 in

Page Count

Paper Stock

Neenah Classic Crest Avalanche White Label Stock

Number of Colors





DIN and Shortcut


Plow Studio has been working with Mi2, a 3-month internship program for college-age students interested in a real-life on-the-field mission experience in either Africa or Poland, for a few years — they have designed the identity, website, brochures, tradeshow graphics among many other items. This program is part of a large mission ministry program led by a local church who approached Plow with one more task: a small edition of DVDs geared towards individuals who had shown the most interest in participating in the program.

While the DVDs were mastered in-house at the Church, it was up to Plow to come up with a budget-conscious solution that would appeal to its unique audience. The case being the most expensive element, they used two rubber stamps, two stickers (printed on existing paper samples) and a double sided insert sheet. A volunteer group set out to duplicate the five samples provided by Plow as they assembled the remaining 95 pieces.

A true DIY project between designer and client, a collaboration not unlike the internship program they foster. A good feeling shared by many and expressed by creative director Dean Sipe:

We enjoyed producing these in the studio. The hands on approach really gave us a sense of accomplishment when the project was assembled and sitting on the table.

I think the interns who end up packing their bags at the end of 3 months of work will share the sense of accomplishment.

Mi2 DVD ---Mi2 DVD ---Mi2 DVD


Recent Posts





Production Method



Plow Studio
Creative direction: Dean Sipe
Design: Steve Shore
Writing: Karen Crane



Phaser 7300DN

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 31, 2009


Filed Under

DVD Packaging


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End