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Fixie riders are known for going the extra mile, and Gavin Strange’s DVD packaging for the recently released BÖIKZMÖIND, a documentary about riding fixed-gear in Bristol, UK is no exception. Can’t stop, won’t stop.  




Quantity Produced


Production Cost


Production Time

4 weeks

Dimensions (Width × Height × Depth)

8.6 × 8.6 × 1 in.

Page Count


Paper Stock

GF Smith / Colourplan Cord Embossed / Bright Red / 370gsm

Number of Colors




FF DIN Black

This piece is available for purchase for $47 (Plus Shipping + Handling)


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Project Description

To release the offline version of BÖIKZMÖIND, my fixed gear bicycle documentary, I wanted more than just a plastic case holding a disc, I wanted to go the extra mile and make something special, hopefully something people would want to own. There were lots of stunning photographs from the making of the film, and I wanted them to be seen, so the book became a central part of the package and just as important as the DVD. I wanted it to be held together in a nice way, but as there was zero budget, just my own bank balance, it needed to be simple and achievable. That's when the idea of magnetically sealing the wrap came about and felt like the perfect solution. Like the film and the essence of fixed gear bike riding itself, it was clean and simple.

Production Lesson(s)

I learned that putting a book together, my first photography book, is more about what your choices will be, what story do you want to tell. You're presented with a wonderful opportunity to tell your story however you like, knowing it will then be interpreted in a completely unknown way by the reader. What it's taught me is there's nothing better than producing something physical to remind you of the hard graft put into making something like a film. Roll on my next film so I can make another book!”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 9, 2012


Filed Under

DVD Packaging


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

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events we organize

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