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Texas State University, Texas State Alumni Association

Quantity Produced


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

7.75 in × 7.75 in × .75 in

Page Count

Booklet: 24 pages + cover

Paper Stock

Cover: classic crest epic black 120 lb.
Interior: loe dull cream book 100 lb.

Number of Colors

Booklet: 2 spot (Black plus PMS 872)
Cards: CMYK
Band: 1 spot (PMS 872)




Saddle stitched


Baskerville MT Pro and Grotesque MT


With the Strutters, the university dance team, celebrating its 50th anniversary, the Marketing Office of Texas State University set out to design an invitation for the fund-raiser event that would be taking place.

The university has few long-standing traditions, so it was important that our piece convey the historic context of this campus organization. The entire invitation package was designed with this in mind, and was presented as a keepsake. While the invitation itself provides the history of the Strutters organization, the entire package symbolizes the excellence and quality that this dance team has always stood for and is meant to evoke a strong sense of nostalgia and pride that the members undoubtedly have for their time on the team.

A custom made box is wrapped with a gold band to which a personalized name card is attached for each recipient. Within the box one can find a booklet with photos, bios and general information about the anniversary. Also in the box and RSVP card and matching envelope as well as five postcards depicting the silent auction items that will be available at the event.

With a nice balance established between the traditional and the more contemporary, this piece surely caught my eye—and no, it wasn’t just the gold that did it. It was all of the different details that quietly complement each other in a subtle choreography of elements and interactivity.

Texas State Alumni Association Invitation --- Texas State Alumni Association Invitation --- Texas State Alumni Association Invitation


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Texas State Alumni Association Invitation


Production Method



Texas State University-San Marcos Office of University
Design: Sean Barnes, Hoyt Haffelder
Writing: Mary-Love Bigony, Yvonne Taylor
Photography: Chandler Prude and Colter Ray

Historic photography courtesy of Barbara Guinn Tidwell and Pond Studio
Contemporary photography by Chandler Prude and Colter Ray



Capitol Printing

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 1, 2009


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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