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Jeremy Schwartz

Quantity Produced

600 of each set

Production Cost

$2.50/set (including packaging costs)

Production Time

2 weeks

Dimensions (Width × Height × Depth)

14 in × 20 in

Page Count

3 lose pages per set

Paper Stock

60# kraft paper

Number of Colors

1 spot color, black





Having seen these book jackets in New York Magazine a few days ago, I was happy to see them again in my inbox. I was highly intrigued by them, the illustrations, and the thinking behind them:

The inspiration came from riding the subway to work every day when I would check out other people’s books and (I assumed) they would check out mine.� I thought it would be fun/funny to play with that fact that books get seen by others (whether you’re reading them in public or they’re on your bookshelf) by creating book covers that are beautiful/interesting/funny but have nothing to do with any specific book.� I think it’s a neat evolution for book cover art and design and a good opportunity for non-book cover designers to work on an unusual surface.

And so it is that with this thought in mind Jeremy Schwartz set out to work creating Book City Jackets. With an array of collaborating artists, each set comes with three book covers as illustrated by three different people. It is up to you to match these to your book of choice as you challenge other commuters to guess what lies beneath.

Not Your Every Day Book Jackets --- Not Your Every Day Book Jackets --- Not Your Every Day Book Jackets --- Not Your Every Day Book Jackets


Recent Posts



Not Your Every Day Book Jackets


Production Method



Creative Director: Jeremy Schwartz
Design: Emma Gaines-Ross
Artists: R. Nick Kuszyk, Jing Wei, Matt Cipov, Cheeming Boey, Michael C. Hsiung, Nishat Akhtar, Eveline Tarunadjaja, Morgan Blair and Matt Caputo



Nova Offset

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 30, 2009


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End