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Quantity Produced


Production Cost

Donated by Blanchette Press and Mohawk Fine Papers

Production Time

2 Weeks

Dimensions (Width × Height × Depth)

22 in × 30 in

Page Count

Paper Stock

Mohawk Superfine Smooth, Ultrawhite, 80 lb cover

Number of Colors

8: CMYK + 4 Fluorescent Spot




Berthold Akzidenz Grotesk Condensed


Originally published in the monumental ode to newspapers, McSweeney’s Issue 33: The San Francisco Panorama, this poster is a magnificent chart compiled by Reyhan Harmanci that presents “A partial survey of the past 50 years of popular and unpopular music in the San Francisco Bay Area.”

Designed by Volume Inc. in San Francisco, the poster is as rockin’ as the music it represents, with a clear and direct organization and a great look to boot. If the photos make it seem like the color in the poster is turned up all the way to 11 that’s because it is, with fluorescent spot colors kicking up the volume on good ol’ CMYK.

If you bought Panorama you can already enjoy this poster in newsprint glory, but if you like your posters in nice paper and fluorescent colors, then you can spring for a fresh copy at the Felt & Wire store. Or you can send Volume a hand-crafted thank you and get it for free — details here.

SF Sound Poster --- SF Sound Poster --- SF Sound Poster --- SF Sound Poster --- SF Sound Poster --- SF Sound Poster --- SF Sound Poster


Recent Posts



SF Sound Poster


Production Method



Volume Inc.
Adam Brodsley, Creative Director
Eric Heiman, Creative Director
Talin Wadsworth, Designer
Nathan Sharp, Designer



Blanchette Press

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 10, 2010


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End