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Northcoast Zeitgeist

Quantity Produced

Calendars: 55
Mottos: 105

Production Cost

$242.50 (includes paper, printing, screen/film fees, cutting and shipping)

Production Time

1 week

Dimensions (Width × Height × Depth)

Calendars: 8 in × 17in
Mottos: 5.75 in × 2.875 in

Page Count

Paper Stock

110 lb. Neenah Conservation 100% recycled white paper

Number of Colors

2 spot inks, Gray PMS 425 and Blue PMS 297




Metallophile Sp8

This piece is available for purchase for Calendar: Sold Out ($12.50 + shipping)
Motto: $3 + shipping

Northcoast Zeitgeist is back with a new calendar. While the 2010 version was a planned project with a rather specific goal, this latest installment came about in a more organic process.

When my wife-to-be Casey and I decided to have our wedding invitations screenprinted at Vahalla Studios, the former production artist in me immediately began thinking of ways to maximize the press sheet. We knew beforehand that it was going to be a simple, two-color run, and that the run was going to be small in number (approximately 50 sheets). With that in mind, I wanted to do something with two designs from our site: the Ohio pride graphic and the motto, which has gotten positive reviews.

From there, I worked with Dan Padavic at Vahalla to set up a document that had our four invite components plus the calendar and motto, built in such a way that it would make for easy two-color printing and make the most economical use of the press sheet and cutter. Dan used a 300 mesh count screen as well to ensure that the small type on the calendar’s days of the week came out in full detail.

It was an amazingly fun project and a great introduction to the screenprinting process. I couldn’t have chosen a better place to get my feet wet than with Vahalla. Both the calendar and motto have been big sellers at our online shop, and the response—especially from fellow Ohioans—has been amazing. I can’t wait to do it again!

Based on my personal guessing timeframe and estimated pace of Northcoast Zeitgeist development and production, we can expect the 2016 calendar in mid-2013.

Northcoast Zeitgeist 2011 Calendar and Motto ---Northcoast Zeitgeist 2011 Calendar and Motto ---Northcoast Zeitgeist 2011 Calendar and Motto ---Northcoast Zeitgeist 2011 Calendar and Motto ---Northcoast Zeitgeist 2011 Calendar and Motto


Recent Posts



This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


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Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 22, 2010


Filed Under

Self promotion


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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