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Quantity Produced

Posters: 400

Production Cost

(includes printing of additional 400 5 in × 5 in-cards)

Production Time

10 Days

Dimensions (Width × Height × Depth)

Poster: 12.5 in × 5 in

Page Count

Paper Stock

Poster: Cranes Lettra Cover, 110 lb

Number of Colors

Poster: 1 spot






One of the things I enjoy the most about the holiday break is coming back home after two weeks and finding a huge pile of mail brimming with holiday cards. It’s like a second Christmas morning. This year, a particular piece caught my attention, Cincinnati-based HyperQuake’s 10th anniversary poster (so, maybe not an official holiday card, but it arrived in that time). A slender little thing with bright orange letters and some beautifully detailed embossing. There was no big “concept” per se to it, but it was executed flawlessly and it’s visually awesome.

HyperQuake 10th Anniversary Letterpress Poster --- HyperQuake 10th Anniversary Letterpress Poster --- HyperQuake 10th Anniversary Letterpress Poster --- HyperQuake 10th Anniversary Letterpress Poster --- HyperQuake 10th Anniversary Letterpress Poster --- HyperQuake 10th Anniversary Letterpress Poster --- HyperQuake 10th Anniversary Letterpress Poster --- HyperQuake 10th Anniversary Letterpress Poster


Recent Posts



HyperQuake 10th Anniversary Letterpress Poster


Production Method



Chad Witzel, Dan Barczak, Zack Mueller, Jared Rabinowitz, Samantha Weiner, Chris Strong



Poster: Defrance Printing

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 15, 2011


Filed Under

Self promotion


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End