ADV @ UNDERCONSIDERATION      Peek here for details






Quantity Produced


Production Cost

Under $2,000

Production Time

1 week

Dimensions (Width × Height × Depth)

100 mm × 889 mm (3.93 in × 35 in)

Page Count


Paper Stock

150gsm Impress Matt

Number of Colors



Concertina fold



An object speaks of its function but it is not bound to one. I whole-heartedly believe that even if an item was made for a specific application, the sum of its parts can add up to be something more. There’s always another way to do things, this is a great example of how.

I had published several issue of Team Evil magazine (A5, stapled) and was looking for a way to present the magazine in a more original format.

I had always liked the idea of personalised mix tapes and when I found a local wholesaler that stocked the plastic cases for pennies I thought a Cassette Tape Magazine would be a cool + economical way to create a mini magazine.

Or to put it another way, I remembered making mix tapes for girls when I was a little kid and I figured other people had the same experience and could relate. The whole ‘Team Evil Loves You Forever’ bit was a concept that helped tie the project together.

This was supposed to be a quick / cheap / fun project but that didn’t exactly work out as planned. Because of the unique printing requirements, i.e. the length of the fold out, we had to get a custom print job and that totally blew out the cost. The folding was another nightmare - in the end I threw some extra money at the printers who got people in to hand fold the concertina inlay over a weekend.

Team Evil Cassette Tape Magazine --- Team Evil Cassette Tape Magazine --- Team Evil Cassette Tape Magazine --- Team Evil Cassette Tape Magazine --- Team Evil Cassette Tape Magazine --- Team Evil Cassette Tape Magazine --- Team Evil Cassette Tape Magazine --- Team Evil Cassette Tape Magazine --- Team Evil Cassette Tape Magazine


Recent Posts



Team Evil Cassette Tape Magazine


Production Method



The project and content was conceptualised by Mikolai
The layout and design was created by Bonsai Foi from Studio Pounce



Printed by Colourprint, North Melbourne

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 24, 2011


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End