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Quantity Produced


Production Cost


Production Time

1 week

Dimensions (Width × Height × Depth)

3.5 in × 2 in

Page Count

Paper Stock

Reich Savoy, Brilliant White, 236lb

Number of Colors





ITC Avant Garde Gothic
Adobe Garamond Pro


I don’t know much about Scandinavian mythology, so maybe it’s because Valhalla is also the name of one my favorite bars here in Austin, or that it’s referenced in Led Zepplin’s “Immigrant Song,” but this name just oozes cool to me. The blind hit gives these cards a textural element, and the weight is substantial enough that people will want to hold on to it, which is in fact, the point of a business card.

I always try to have memorable business cards and always try to make my new one better than the last. My theory is that if it’s a cool card the people will keep it around, rather than putting it in the circular file. I’ve always liked letterpress cards and decided to give it a shot for my newest cards. The time from “I need new business cards! What if I did a letterpress version” to completed cards, in my hands, was only about two weeks which included a trip down to meet with Tim (super-amazingly awesome to work with) and see what could be done.

I tried to keep the design really simple and utilize the letterpress capabilities a lot. I like the card and think it works good without the blind tree / line / etc hit on the front (or design and conquer on the back) but when that’s evident, it really brings the card to the next level.

One cool, interesting thing I like is that I was able to use my original “design and conquer” as a blind hit on the backside with my viking icon in the same location as the front of the card. Theoretically, you’d be able to see the icon popping out a bit more since he’s hit on the front and left alone on the back but with such thick paper it didn’t show. Still cool to know though.

Even with the incredible deal Tim at Quality Letterpress gave me, letterpress isn’t cheap but it’s oh-so-awesome! This paper came in at about $9 per 26×40 sheet but it looks and worked amazing. For the blind hits, I wish I had done the regular Adobe Garamond Pro - Italic instead of the Semibold. I think the thinner font weight would have made it a bit more legible since there’s no ink to help set it off. All in all though, I’m very happy with the cards and the few I’ve received great feedback from handed out so far.

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Recent Posts



Valhalla Business Card


Production Method



Scott Hultgren



Quality Letterpress (San Diego, CA)

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 10, 2011


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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