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VSA Partners

Quantity Produced


Production Cost

~$600 (Bottles Only)

Production Time

1 Week

Dimensions (Width × Height × Depth)

Page Count

6 Cards

Paper Stock

Finch, Fine Cover, 130 lbs

Number of Colors





Custom Drawn Type
Trade Gothic


The g(love) exhibit featured mismatched pairs of gloves plucked from the streets of New York. Cards were made to promote the exhibit and feature the gloves from the exhibit. But what is an art exhibit without a bit of alcohol? For this, a special batch of brews called Better Half was made with custom labels silkscreen printed on the bottles themselves. They feature a slightly dark, but still humorous, illustration of a horse that has had the misfortune of being halved down the middle.

The whole feel of the show was kind of a darker take on Valentine’s Day, but with a sense of humor to it. The Gloves formed these odd pairs. The “ghost glove” image that we used to promote the show was a hint at the tone. After naming the ale Better Half, I developed the concept to again hit on that slightly sinister humor. The guys at the brewery enjoyed filling the bottles. The halved horse was “nothing they’d ever seen before.”

G(love) Exhibit Materials and Better Half Ale Package --- G(love) Exhibit Materials and Better Half Ale Package --- G(love) Exhibit Materials and Better Half Ale Package --- G(love) Exhibit Materials and Better Half Ale Package --- G(love) Exhibit Materials and Better Half Ale Package --- G(love) Exhibit Materials and Better Half Ale Package


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This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Cole Baldwin

Author Picture

Cole Baldwin

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 2, 2011


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End