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Quantity Produced


Production Cost

Courtesy of Kallemeyn Press

Production Time

1 Day

Dimensions (Width × Height × Depth)

2 in × 5.5 in

Page Count

Paper Stock

Crane, Lettra

Number of Colors

1 Spot




Univers Basic Thin
Mrs Eaves


Bekko Candy was created as a fundraiser for Japan in the aftermath of the tsunami disaster of 2011. The candy features nice packaging that first went through a letterpress and was then assembled by hand. A lovely blue was used on the labels and the typography is simple and to the point. The asymmetrical circle that is part of the logo is a nice touch that reflects the one-off shape of the candy. All of the proceeds went to the Japanese Red Cross.

BEKKO CANDY is a small scale and a very personal fund raising project for Japan Earthquake and Tsunami Relief. With the urge to do something after hearing the devastating news in the morning following the earthquake, Shoko decided to sell homemade candies for donation money. The candy and its package design were done that night. The design file was sent to the printer next morning, and the labels were in production that afternoon to have all the candies nicely packaged and be ready to sell at an event Sunday evening. The labels were printed on a letterpress by courtesy of Kallemeyn Press in Greenpoint. This project wouldn’t have been a success, if it wasn’t for Earl at Kallemeyn Press.

Because the product was a homemade and simple caramelized sugar candy, it needed something special and eye-catching in order to make people be interested enough to buy them. Letterpress was the perfect solution. The color blue comes from the hope to bring the calm and peace back to Japan. The shape of circle comes from the shape of the candy.

Bekko Candy Label --- Bekko Candy Label --- Bekko Candy Label


Recent Posts



Bekko Candy Label


Production Method



Shoko Tagaya



Kallemeyn Press

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Cole Baldwin

Author Picture

Cole Baldwin

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 1, 2011


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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