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Charlie Straight (Band)

Quantity Produced

88 Pieces

Production Cost

CZK 10,000 ($560)

Production Time

7 Days

Dimensions (Width × Height × Depth)

66 mm × 112 mm × 3 mm (2.6 in × 4.4 in × 0.1 in)
33 mm × 112 mm × 3 mm (1.3 in × 4.4 in × 0.1 in)

Page Count

Paper Stock

Acrylic Glass

Number of Colors

6 Spot






Czech band, Charlie Straight has some swanky (that’s right, swanky) ID tags to compliment their visual identity designed by Visual Scream. They are passed out to various crew members, photographers, and grou… I mean guests. The translucent acrylic looks fantastic with the inks silkscreened on the front and backs. The design is nicely minimal and the typography is bold and clean.

Our main intention was to create durable and distinguishable ID tags for the client, a music band called Charlie Straight. The classic approach to this kind of application didn’t give us enough space for creativity and always lead to rather mediocre results. Also, the client asked for at least two different sizes and shapes of the tags.

For these reasons, we decided to print the graphic on laser-cut acrylic glass plates we designed. By printing background the color on the rear side of the plates and main graphics on the front, we’ve created a 3D effect which looks a bit different every time you look at it, based on viewing angle and light conditions. The print design gets more dynamic and lively this way.

The color key, fonts and logo are all part of visual identity we designed a few months ago for the band.

Charlie Straight ID Tags --- Charlie Straight ID Tags --- Charlie Straight ID Tags


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This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Cole Baldwin

Author Picture

Cole Baldwin

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 3, 2011


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End