ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

CalArts Graduation Announcement and Program


Production Method




Piper Weaver and Karen To



Stacey Hauge Printing Co

This is the kind of promotional poster that can be savored long after the event has passed. Metamorphosis is a concept anyone can relate to, and the impeccably detailed image is a joy to dissect. However, at the actual graduation ceremony it might have been a little awkward having everyone opening 18-by-22-inch posters to read the program. Then again, what better way to celebrate than with an audience playing a part in the transformation?  



California Institute of the Arts

Quantity Produced

2400 Announcements and 2200 Programs

Production Cost

Production Time

Around 10-15 days

Dimensions (Width × Height × Depth)

Announcement: 5 in diameter
Program: 18 × 22 in unfolded

Page Count

Paper Stock

Announcement: Uncoated, 120lb textured cover
Program: uncoated 80lb text

Number of Colors

Announcement: 2/2 spot colors
Program: CMYK + Copper




Display face: Meloric by Ray Larabie
Text face: Elido by Sibylle Hagmann


CalArts Graduation Announcement and Program
CalArts Graduation Announcement and Program
CalArts Graduation Announcement and Program
CalArts Graduation Announcement and Program
CalArts Graduation Announcement and Program
CalArts Graduation Announcement and Program ---

Recent Posts



Project Description

Based on the theme "Metamorphosis", the announcement is designed to be an egg-shaped sphere, which represents the graduating students, in an olive green envelope. The program of the graduation is placed inside a manila "cocoon". Each guest experiences the transformation as they pull the program out of the envelope to reveal the colorful insect montage and graduation information on a double sided poster.

Production Lesson(s)

Copper is fairly hard to see if the line is too thin. Metallic color works better when it's a thicker line or solid shape. ”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 16, 2012


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End