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Lead Image

Fifth Letter Outreach Card


Production Method




Fifth Letter

Art Direction: Elliot Strunk
Design: Matthew Cook



Device Printshop

Fifth Letter hopes to cause a “positive disruption” with its screen-printed drink invitation, prompting potential clients to imagine how the firm can help them create a similar experience with their own happy hour hopefuls. Each card has a personally addressed and handwritten note on the back. Cheers! 




Quantity Produced


Production Cost

Production Time

10 days

Dimensions (Width × Height × Depth)

6 in × 9 in

Page Count

Paper Stock

French Paper Poptone Whip Cream 140# Cover

Number of Colors

3 Spot (2 silkscreen, 1 letterpress)




Lavanderia by Lost Type Co-op
Futura by Paul Renner
Vitesse by HFJ
Knockout by HFJ


Fifth Letter Outreach Card
Fifth Letter Outreach Card
Fifth Letter Outreach Card
Fifth Letter Outreach Card ---

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Project Description

Fifth Letter always attempts to connect with clients that will be a good fit. We seek out clients that appreciate what we bring to the table in terms of creativity, craft, and attention to detail. The aim of this card is to cause a "positive disruption" that prompts the recipient to pause for a moment and imagine how we can help them have a similar effect on their clients and/or customers.

Coupled with this "Let's Grab a Drink" invitation, is a hand-written note on the back of the card letting clients know that we have taken the time to address them personally and individually. We hope that this will resonate with the client making them feel unique and not just a part of another mass-produced campaign.

Production Lesson(s)

We figured out how to get the marbled "wood grain" effect on the front of the cards by not mixing all of the brown and black ink together evenly. When the squeegee was pulled over the screen, it created a unique effect in which every pull produced different, spectacular, results. We felt this perfectly complimented the one-off nature of the medium.

The other trick came in setting up the registration front to back when printing or debossing a total of five times. We managed to dial it in reasonably close. Next time, however, we'll add more bleed to push the crop marks much farther out.

Also, we used photopolymer plates that imprint the page surprisingly well compared to their traditional magnesium plate counterparts.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 22, 2012


Filed Under

Self promotion
V1 to V2


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End