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Lead Image

Not only did the card succeed in making me laugh, but it also had me seriously trying to decipher the graphics. The impossible task of turning holiday magic into hard data has officially been achieved.  




Quantity Produced


Production Cost


Production Time

60 hrs

Dimensions (Width × Height × Depth)

Card: 10 in × 7 in; Envelope: A7 (7.25 in × 5.25 in)

Page Count

Paper Stock

Card: Neenah / Classic Crest / Solar White / 80C
Envelope: Matching 80T

Number of Colors

3 spot




Futura, Helvetica


Brendan Barry Holiday 2011
Brendan Barry Holiday 2011
Brendan Barry Holiday 2011
Brendan Barry Holiday 2011
Brendan Barry Holiday 2011
Brendan Barry Holiday 2011
Brendan Barry Holiday 2011
Brendan Barry Holiday 2011
Brendan Barry Holiday 2011 ---

Recent Posts



Project Description

I aimed to create a card for family, friends, and coworkers that would "educate" them about the state of affairs at the North Pole. The aesthetic originated in my work with data visualisation and the content from my sense of humour and interest in geopolitics. And if design and content came together just right, I hoped the card would get the reader to smile if not laugh. The envelope's concept solidified when the card was nearly finished. Surely the North Pole would not want its secrets getting out and so it seemed only natural that a warning should be issued to those receiving the card inside.

Production Lesson(s)

Accustomed more to the freedoms of designing interactive data visualisations in terms of colour, size and the ability to layer stories, I struggled trying to find the right balance of design and content. ”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 24, 2012


Filed Under

Holiday Card
V1 to V2


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End