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Lead Image

It looks like Santa’s started cloning himself via the convenient and cost-effective method of letterpress. They fold flat for easy storage! Just don’t feed them after midnight.

FPO video review at the end of the post. 




Quantity Produced


Production Cost

Production Time

2 weeks

Dimensions (Width × Height × Depth)

About 8 inches tall

Page Count

Paper Stock

Mohawk Loop / Fossil / 110LB DTC

Number of Colors

3 Spot





Caecilia LT Std
Sanuk Medium


Letterpress Papercraft Santa
Letterpress Papercraft Santa
Letterpress Papercraft Santa

Recent Posts



Project Description

Since my shop is designer-owned we were determined to not send out a standard, expected, holiday card. We really wanted to give a gift, an object, but still produce it mostly under our roof.

The papercraft idea seemed like the perfect solution. I enlisted the help of my friend Chris Parks who is a master of this kind of thing and he started on the dieline. That took the bulk of the design time. Once our die was finalized we just illustrated graphics, which by that point seemed like the easy part.

Production Lesson(s)

Opaque white ink needs to be more opaque.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 30, 2012


Filed Under

Holiday Card


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End