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The People’s Pennant


Production Method







Small town pennant operation in rural PA

Celebrating simple pleasures, The People’s Pennants are a pep rally for fun, frivolous design. Each “season” contains 12 pennants designed by 12 different designers. Go Team! 




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This piece is available for purchase for $35 (Plus Shipping + Handling)

The People's Pennant
The People's Pennant
The People's Pennant
The People's Pennant
The People's Pennant
The People's Pennant
The People's Pennant
The People's Pennant

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Project Description

We believe that design has the power to create opportunities for others, build communities, and encourage optimism. Jessica Karle Heltzel, Tim Hoover, and Eric R. Mortensen decided to take on the challenge of creating a product that does all three of those things.

The concept for The People's Pennant started as a simple one: celebrate things we love, and do it in a way that brings cheer to others. To arrive at a new idea we looked back to tradition, to an artifact that people have used to rally around triumphs and victories: the felt pennant.
The designers have created amazing type treatments and illustrations that bring daily activities, and humble joys to life on felt.

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Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 26, 2012


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End