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Lead Image

GS Mayan Advent Calendar


Production Method




GS Design

CD: Steve Radtke
AD: Nick Krueger
Copy: Mike Zimmerman, Jay Sanders, Laura Netz
PM: Amy Reid
Team: Steve Schrab, Jeff Schrab, Laura Netz, Pete Capp, Tyler McCallister, Andrea Rech, Eric Dyken, Jody Jozwowski, Cash



H&M Graphics

Instead of chocolate Jesuses (Jesi?), this advent calendar has useful instructions for each day approaching the apocalypse. Although the world didn’t end on December 21, you can still end it all with an “ominous white pill” tucked into December 20. I gave it a lick while admiring the impeccable window perforations, and while it didn’t kill me, I think it did make me stronger.  




Quantity Produced


Production Cost

$20 each

Production Time

3 months

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

12pt chipboard

Number of Colors

3 pms + metallic




HFJ Tungsten


GS Mayan Advent Calendar
GS Mayan Advent Calendar
GS Mayan Advent Calendar
GS Mayan Advent Calendar
GS Mayan Advent Calendar
GS Mayan Advent Calendar
GS Mayan Advent Calendar
GS Mayan Advent Calendar ---

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Project Description

Think about it. If the end of the world is approaching, what’s the natural thing to do? That’s right. Create an advent calendar. Ours features 20 days of apocalyptic advice behind fun-to-open perforated doors. All delivered with trademark GS verve and, um, tact. Along the way, recipients were encouraged to prepare for survival, lose their minds, or end it all by taking an ominous white pill. Whatever the ultimate outcome, we feel fine.

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 28, 2013


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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