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Lead Image

Ornament Today Book


Production Method

Foil stamp



Thomas Kronbichler

Art direction and graphic design: Thomas Kronbichler
Graphic design: Martin Kerschbaumer



Dipdruck, Italy

Asserting that ornaments are “symptoms that reveal a culture in transformation,” Ornament Today attacks the age-old question of art vs. design.  



University Press Bolzano-Bozen

Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count


Paper Stock

Arctic Paper / Munken Print White 1.5 / 150 g/m2

Number of Colors

2 Pantone colors




Berthold Akzidenz Grotesk
Adobe Minion Pro

This piece is available for purchase for $38.75 (€29)

Ornament Today
Ornament Today
Ornament Today
Ornament Today
Ornament Today
Ornament Today
Ornament Today
Ornament Today
Ornament Today
Ornament Today
Ornament Today
Ornament Today
Ornament Today
Ornament Today
Ornament Today ---

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Project Description

The very thing that modernity attempted to abolish at the beginning of the machine age is making a comeback in architecture and design: the ornament. Whenever debates over ornament break out, it is a sign of a crisis. That theme runs like a thread through the essays collected in the book Ornament Today. Ornaments are not aesthetic events that affect style and taste but are rather symptoms that reveal a culture in transformation. Ornaments reveal changes, shifts, and rejections of culture.

The true challenge of designing a book about ornaments is to not follow the cliche. The authors of the book argue that the modern ornament comes with computing and the notion that something created with logic or computation in the background can not be ornamental. Therefore, the cover and dividing spreads of the book are designed using computer simulation. We think that this is contemporary ornament par excellence.

The book is edited by Jörg H. Gleiter (Free University of Bozen-Bolzan/TU Berlin). It features essays by Mario Carpo (Yale University), Ingeborg Rocker (Harvard University), Elisabetta di Stefano (University of Palermo), Martin Kirves (University of Basel), Jan Bovelet (Free University of Bozen-Bolzano) and Jörg Gleiter (Free University of Bozen-Bolzano/Technical University Berlin).

Production Lesson(s)

Authors who are experts in their own creative fields let you design whatever you want, because they acknowledge your sensibilities.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 20, 2013


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End