ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
I have a big stack of journals waiting to be used on a shelf behind my desk, but I would not mind adding a couple of these colorful books into the mix to spice things up—craving them like a bowl of sour jelly beans.
Client
Self-promotion
Quantity Produced
1,000 of each design
Production Cost
–
Production Time
1 month
Dimensions (Width × Height × Depth)
5.25 × 8.5 in
Page Count
240 pages
Paper Stock
Text pages: 50# Text
End Sheets: 100# Cover
Cover: 80# Text
Number of Colors
4
Varnishes
1.5 mil matte laminate
Binding
Smyth sewn hard cover
Typography
–
Project Description
Six months ago my friend Sam and I started a small design company called Wrapped out of the back of my father's studio. Our idea was to produce high-end, art-inspired wrapping paper. We began with a few designs based on my father's paint splattered worktables and images from his studio and produced our first collection called Venice. We had no idea what we were getting ourselves into when we began, but the incredible feedback and support from our friends, family, and customers has given us the courage to continue growing and creating a body of work we can be proud of. We built the Wrapped journals by hand, one book at a time. Before we laid anything out in a computer, we created 50 prototypes, cut and pasted from just about every printed image we had around. We mixed and matched artwork until we came up with the perfect combination of interior/exterior pairings. Then we photographed the prototypes and prepared the source images in graphic design software for production.Production Lesson(s)
We learned that the printing industry within the US is alive and well if you're willing to spend time searching our quality manufacturers. When we started this project we were told that it would be physically impossible to produce these journals within the US. With a lot of hard work and dedication we were able to find a printer and a binder that could produce a beautifully crafted product at a competitive price.
Post Author
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 28, 2013
Filed Under
Journals
Lithography
Tagged with
journal
lithography
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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