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April Fools: Angel Soft Rolls


Production Method







Trade Secret

If you think Crane’s Lettra is the softest, cushiest paper out there that will take the best letterpress impression you are mistaken. These duplexed — 2-ply for industry terms — rolls from Angel Soft are. Not only are they the softest, cushiest paper your hands or tush will ever feel but the way they capture a blind letterpress impression is absolutely stunning, leaving deep debossing, perfect for capturing all the remnants of your business. 



Angel Soft

Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

4 × 4 in (4-in diameter)

Page Count

1 really long one, perforated

Paper Stock


Number of Colors




None needed

This piece is available for purchase for $19.99 (24 rolls)

AngelSoft Rolls
AngelSoft Rolls
AngelSoft Rolls
AngelSoft Rolls
AngelSoft Rolls
AngelSoft Rolls
AngelSoft Rolls
AngelSoft Rolls

Limited edition numbering.


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Project Description

The new Angel Soft bath tissue paper rolls are now the thickest ever. Angel soft continues to bring you the ideal balance of softness and strength at a great value.

Production Lesson(s)

The paper is so soft that it's really hard to make an actual impression. I mean, can you imagine trying to blind-letterpress a cloud?! That's what this is like. We developed a proprietary polymer plate out of cherub skin — another project altogether! — that makes just the right impression. ”

Post Author

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 1, 2013


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End