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Creative people need a place to doodle, and when you’re looking through the Mawahib: The Talent Directory you’re bound to get the urge to stretch your creative muscles. So, it’s a good thing this wood-covered jotter was available at the book’s release. 



Mawahib: The Talent Directory

Quantity Produced


Production Cost


Production Time

3 weeks

Dimensions (Width × Height × Depth)

3 ×  4 1/2  in

Page Count

75 Blank

Paper Stock

100% post-consumer recycled paper

Number of Colors






English: Sketchetik
Arabic: custom lettering


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Project Description

We came up with the original tagline "Don't wait for inspiration just Doodle" (with Arabic and English Typography-lettering) and printed it on wood jotters. It is used as a promotional gift for the book release (Mawahib: The Talent Directory). Since the book is intended for creative people we thought the jotter is an ideal item for making quick sketches, doodling and writing down ideas.

Production Lesson(s)

A nice typography on the screen doesn't mean that it will come out nicely when printed on an item. We've experimented many fonts (sketch style) to finally select (Sketchetik) which gave the look we are seeking in small sizes items. Since the jotter is in pocket-size some of the other typography didn't really show the texture of sketching when we re-sized them.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 21, 2013


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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