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German firm FABULOUSdesign set out to express joveg’s—just oil and vegetables—young, wild, and natural brand through the packaging of their new line of beauty products for dogs and horses. Setting the brand name and key words in tightly kerned Naniara gives the packaging a young and wild sense, while the rough textures of sustainable craft paper reinforces the natural characteristics of the soaps. 



joveg® natural pet care

Quantity Produced

Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

KartoKraft - Custom Kote 290 g/m2

Number of Colors






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Project Description

Young, wild and natural—that is the brand character of joveg®—natural pet care.

joveg® stand for "just oil and vegetables". So this beauty concept for dogs and horses, contains only natural ingredients and is produced and sold in germany as well.

Beside the corporate design development, including the companies logo and printing appearance, the project focus lays on the packaging. Being environmentally-friendly, trendy and easy to handle with daily use are the main attributes in this case.

The soapboxes attract through their simplicity, the material value and it's refinement.

The brand logo is clearly stamped on the frontside, equally positioned to the soap itself.

The labels, running around the boxes, go color-wise with the soaps ingredients. So it is easy for the consumer to decide which article should be used. Also the big type of "WOW!" and "YEHA!" do their best to separates the dogs-products from the horse-cleanings.

Production Lesson(s)

Sometimes things can be so easy.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 31, 2013


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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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