ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Shovel & Bell Identity Materials


Production Method





Creative Director: Karen Huang
Art Director: Adeline Chong
Designers: Jenny Ji Jun, Wong Cheeyi



Kai Lian Printing

Every project has its own lessons. On this project Manic learned a lesson we can all file away: it’s not easy to edge-paint embossed business cards. Luckily, they found a way to solve this problem. If anyone else out there is facing the same issues, maybe they will be nice enough to share their solution. 



Shovel & Bell

Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Sirio 80

Number of Colors







Description ---

Recent Posts



Project Description

Shovel & Bell is the latest up-market gelateria and cafe in Guangzhou, China. Our identity project for them included naming, branding, store design, stationery, and packaging.

Production Lesson(s)

The namecards gave us the hardest time! We had them silkscreened, embossed and then duplex-mounted. On top of that, we attempted to edge paint it ourselves. The embossing meant that no matter how tightly we clamped it, the fine airbrush paint would seep into the gaps. Also, the colour and texture of Sirio 80 meant that the surface of the card got dirtied quite easily. After much trial and error and persistence, we succeeded with their first batch of cards, consisting of total of nine tasty gelato-inspired colours!”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 2, 2013


Filed Under

Business Cards


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End