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Lead Image

Trópico Business Card


Production Method




Carlos Bauer & Nicholas Pierre

Design: Carlos Bauer & Nicholas Pierre
Photos: Maria Mion



Gráfica Capital

Luscious colors and a tactile emboss make this business card a feast for the senses. 




Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

3.35 × 2 in.

Page Count

Paper Stock

Number of Colors





Pilcrow Soft


Trópico Business Card
Trópico Business Card
Trópico Business Card
Trópico Business Card
Trópico Business Card

Recent Posts



Project Description

Trópico is an audiovisual production company that approaches issues of contemporary society and social engagement in their productions for web, television and cinema. With a few years of experience and having found their vocation, they asked us to design a brand to communicate they way of being. We started with a co-creation session where we could understand the company holistically and define 3 drivers to guide and inspire the project: trans, embrace and voices.

Trough research and sketches we found the solution by noting that the tropics regulate the atmospheric circulation on the globe. We designed a synthetic logo as a starting point for the brand narrative plus a modular and dynamic graphism inspired by the wind. Using the graphism only with emboss on the business cards, it is felt by touch, just like the wind. Thus, the visual identity is a metaphor for the flow of ideas, lightness and involvement that positions Trópico as an agent of dialogue and change.

Production Lesson(s)

We chose a regular paper in order to invest in the emboss, because the budget was tight and we wanted the best way to express the concept of the new brand.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 1, 2016


Filed Under

Business Cards


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End