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Lead Image

Elina’s Bakery Corporate Identity


Production Method

Laser printer



The Birthdays



Alphabet S.A.

It is always a challenge to create collateral materials for a small shop with a limited budget. Elina’s Bakery strikes a nice balance between looking professional and put-together, and DIY as needed. Now, if only I could get my hands on one of those chocolate muffins… 



Elina Smith

Quantity Produced


Production Cost


Production Time

3 days

Dimensions (Width × Height × Depth)

Business cards: 1.9685 × 3.54331 in.
Posters: 11.7 × 16.5 in.
Take-away boxes: 7.3 × 3.9 × 1.37 in.

Page Count

Paper Stock

Perrakis papers / Roz bebe / 300 gr /

Number of Colors




Stitched binding


Gotham Rounded


Elina's Bakery Corporate Identity
Elina's Bakery Corporate Identity
Elina's Bakery Corporate Identity
Elina's Bakery Corporate Identity
Elina's Bakery Corporate Identity
Elina's Bakery Corporate Identity
Elina's Bakery Corporate Identity
Elina's Bakery Corporate Identity
Elina's Bakery Corporate Identity ---

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Project Description

In the creative process of designing the logo, major role played the following key elements: How elina's bakery is coordinated by one person and particularly from a personal space (home). At the same time we had in our mind that it contains a vision and an ambition, in case elina's bakery develops, to maintain its original value (homemade sweets). Also key was that it is not targeting only in a specific product (cupcakes, which is well-known) but also in more sweets. Ultimately the logo includes all of the above and the way to capture it is as follows:
A home oven with a roof. The features of the logo are the recognizable home oven with the buttons and the glass of the facade. That is the core of the design of the house which is closed and protected by a roof. The rounded corners and soft contour make the logo more friendly and work together and consistently with the soft rounded letters. The verbal part of the logo is written in lowercase letters in order to verify the friendliness and immediacy.

Production Lesson(s)

The most challenging thing on building the corporate identity for Elina's bakery was the logo design. The reason for its difficulty, was that it had to seem homemade, small and diy but at the same time corporate with potential for a growing business, maintaining though its initial, which will still be the handmade sweets.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 20, 2013


Filed Under

Laser printer


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End