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Lead Image

It’s not the end of the World! (12.21.12 Mayan promo)


Production Method




Hagopian Ink

Creative Director: Christina Hagopian
Designer: Victoria Adams
Copywriters: Jenny Tzeses, Victoria Adams
Editor: Paul Angelini



Hero Media Group, Oliver Printing

We all know by now, there are “glass half empty” people and there are “the end of the Mayan calendar signals the start of a prosperous new era” people. In accordance with the positive interpretation of the end of the Mayan calendar Hagopian Ink celebrated by sending chocolate to clients, colleagues, friends, and family. Mexican chili chocolate bars were wrapped in specially designed—Mayan influenced—packaging and shipped out as holiday promotions. 



Self promo, Hagopian Ink

Quantity Produced


Production Cost

Production Time

2 weeks

Dimensions (Width × Height × Depth)

9 × 3.75 in

Page Count

2 sided card + labels

Paper Stock

Mohawk Via / 130lb / Neenah labels: Neenah Classic Crest, Ultimate White
Label stock: Neenah Classic Crest / Ultimate White

Number of Colors

4 color process





Stag Bold
Stag Medium


Description ---

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Project Description

Is it a date predicting the end of the world as we know it? Or is it a start of a prosperous new era?! Many astrologers and historians have debated this topic according to Mayan calendar predictions. We illustrated this once-in-a-5125-year occasion with a special holiday promotion for all our clients, colleagues, friends and family. The creatively crafted card and Mexican chili chocolates are a reminder that today isn't the end of the world, but a start of something even bigger and better. We hope you agree.

Not for sale, but we would be happy to add you to our mailing list.

Large Chocolates: c/o Chocolate Maya, Santa Barbara CA
Mini Chocolates: ℅ Lake Champlain Chocolates
All cards and packaging labels are custom and unique designs by Hagopian Ink, New York, NY

Production Lesson(s)

If I were to print the chocolate labels over again, I would print on thinner paper so that they would wrap and stick easier.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 21, 2013


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

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products we sell

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Brand Nieuwe Conference / Ditto but in Amsterdam.

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