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Lead Image

2013 Brand New Conference Swag


Production Method





Armin Vit
Bryony Gomez-Palacio



Program: Quantum Group, Lightwave Laser
Goodie Bag: Industry Print Shop
T-shirt: CustomInk

For a complete rundown of our materials for the Brand New Conference we suggest this post on Brand New which covers the full scope and explains a lot of the thinking. Here we cover the print details of the three pieces that we produced extras of in order to make them available to anyone interested in purchasing them. (Which in the past has been a lot! So we love obliging and increasing our print runs). Purchase options after the print data.

And, yes, those are hand-sewn logos on the cover of each program and the handles of the goodie bag are dipped in yellow paint. 




Quantity Produced

600 of each

Production Cost

Program, Body: Sponsor-paid
Program, Jacket: $556 for laser-cutting
Goodie Bag: $649
T-shirts: Sponsor-paid

Production Time

2 Months

Dimensions (Width × Height × Depth)

Program: 6 in × 9 in
Goodie Bag: 6.5 in × 3.5 in × 12.375 in
T-shirts: S to XL

Page Count

Program: 76 + Cover

Paper Stock

Body: Neenah, CLASSIC CREST®, Avalanche White, Smooth, 80 Text
Jacket: Neenah, ROYAL SUNDANCE®, Eclipse Black, 100 Cover
Cover: Mohawk, Britehue, Yellow, Smooth, 65 Cover

Number of Colors

Program: CMYK
Goodie Bag: 1 spot (+ hand-dipped yellow handles)
T-shirts: 1 spot



Program: Body perfect-bound + loose dust jacket


Neue Haas Grotesk by Christian Schwartz

This piece is available for purchase for See Below


Select Destination

Select Size


Full Set

T-shirt Only

Program Only


Goodie Bag Only


2013 Brand New Conference Swag

Here is what you get if you order the full set.

2013 Brand New Conference Swag
2013 Brand New Conference Swag
2013 Brand New Conference Swag
2013 Brand New Conference Swag
2013 Brand New Conference Swag
2013 Brand New Conference Swag
2013 Brand New Conference Swag
2013 Brand New Conference Swag
2013 Brand New Conference Swag
2013 Brand New Conference Swag
2013 Brand New Conference Swag
2013 Brand New Conference Swag
2013 Brand New Conference Swag
2013 Brand New Conference Swag
2013 Brand New Conference Swag ---

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Project Description

The program, goodie bag, and t-shirt for the 2013 Brand New Conference, a one-day event organized by UnderConsideration, focusing on the practice of corporate and brand identity — a direct extension of the popular blog, Brand New.

Production Lesson(s)

It's a big bonus to produce things super-locally: with the laser-cutting we were able to test with a local laser-cutter before shipping the larger job to California and with the goodie bags we were able to do tiny runs for testing and adjust as necessary since Industry is only 15 minutes away.

Also, when there are multiple vendors involved and the product has to be shipped around and coordinated you have to allow A LOT of time; we got into a time crunch late in the game because the initial set-up was so time consuming.

Lastly: 600 quantities of something is about the limit of what one should attempt to customize by hand.”

Post Author

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 24, 2013


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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FPO is run with Six Apart’s MovableType

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End