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FS Emeric is a versatile type super-family rooted in modernist principles with eleven weights and italics for each weight. This thorough specimen book acknowledges the typeface’s dynamic nature through a range of hypothetical applications from packaging to livery to signage and digital layouts. The layout of the book channels the family’s modernist essence and allows the content to speak for itself. 




Quantity Produced


Production Cost

Production Time

5 weeks

Dimensions (Width × Height × Depth)

6.4 × 10.4 × 0.2 in

Page Count

14pp text + 8pp cover

Paper Stock

GF Smith / Strathmore Grandee / Marina Teal / 216gsm
GF Smith / Colorplan / White Frost / 135gsm

Number of Colors

Cover - 2 spot colours plus 2 coloured foils.
Text - 4 spot colours



Wraparound cover


FS Emeric


Description ---

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Project Description

The type specimen booklet for FS Emeric is Fontsmith’s most ambitious to date, and follows the enormous success of their 2011 promotional campaign, ‘10 Years in Type’. In June 2012, Fontsmith’s type design director Phil Garnham approached Believe in®, the Exeter-based brand design studio. He had been aware of the studio’s work for some time, and was keen to work with them on the launch of FS Emeric.

Phil said: “Having spent over 2 years designing FS Emeric, to call me protective would be an understatement. I needed a creative team who would challenge me and reward my faith in them with something remarkable. Believe in have delivered on every front. A successful specimen booklet reveals the personality of a typeface in all its variants. There are 11 weights with italics in the FS Emeric Superfamily, conveying many different facets and characteristics, creating a challenging brief.”

The booklet tells the story of FS Emeric via the language of brands—incorporating design for print, product, digital and architectural environments. A range of hypothetical applications are used to demonstrate FS Emeric’s versatility, with the intention of inspiring both designers and clients of its potential. Elements of the typeface are used throughout the booklet to add illustrative elements, graphic details and define the visual language of the piece. By using a typographic approach founded on the same modernist principles of the typeface, the booklet evokes a timeless sense that connects the past, present and future. The design is kept intentionally pure, focusing on the personality and strengths of FS Emeric and allowing designers to visualize how it may exist through their own work.

Believe in’s founder and creative director Blair Thomson said: “We wanted readers to gain a greater understanding of FS Emeric’s abilities, and to experience it in a more contextual way. The result builds on Fontsmith’s legacy of considered and crafted design, while remaining faithful to the spirit of the typeface.”

Production Lesson(s)

The red foil is actually 2 different red foils, one on top of the other, which was required to ensure sufficient strength on the cover stock.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 30, 2013


Filed Under

Type Specimen


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

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