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Webster Retro Aero Holiday Gift


Production Method





Dave Webster: President/Creative Director
Jason Fox: VP/Copywriter
Nate Perry: Senior Art Director



Porridge Papers

The fourth installment in Webster’s Tin Toy Trilogy is a tin airplane packaged in a letterpress clad tin canister. This is the first time Webster chose letterpress for the package’s printing. The decision definitely enhances the perceived quality and authenticity of the playful thank-you gift. 




Quantity Produced


Production Cost

Letterpress: $1,755

Production Time

3 weeks

Dimensions (Width × Height × Depth)

Page Count

4.75 × 4.75 × 1.75 in

Paper Stock

Crane / Lettra / White / 110lb

Number of Colors





Helvetica Neue


Webster Retro Aero Holiday Gift
Webster Retro Aero Holiday Gift
Webster Retro Aero Holiday Gift
Webster Retro Aero Holiday Gift
Webster Retro Aero Holiday Gift
Webster Retro Aero Holiday Gift ---

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Project Description

Each year Webster designs a fun creative piece to say thanks to our clients and colleagues. Retro Aero was the 2013/2014 holiday mailer.

Production Lesson(s)

No production issues, but this was the first time printing via letter-pressing for our holiday mailer. We will most definitely will do it again.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 3, 2014


Filed Under

Holiday Gift


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

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