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Lead Image

Thomas Wightman created this identity system to portray his personal design style. The + symbol logo is a derivative of the designer’s first initial. The device serves as a clever code for adding the his name to potential employer’s names when he sends out his portfolio. The simple tactile identity was then applied across promotional materials, including business cards, portfolio discs, and envelopes. 




Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

Business Cards: 7.28 × 2.17 in

Page Count

Paper Stock

GFSmith / Cranes Lettra / Fluorecent White / 600GSM

Number of Colors







+wightman Personal branding
+wightman Personal branding
+wightman Personal branding
+wightman Personal branding
+wightman Personal branding
+wightman Personal branding
+wightman Personal branding
+wightman Personal branding
+wightman Personal branding
+wightman Personal branding
+wightman Personal branding
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Project Description

+wightman: personal identity

The idea was to create a personal identity, portfolio and promotional material that would portray my characteristic design style. The logo was developed from the initial from my first name where the lowercase t would become an addition symbol +

The result when combined with my last name would create a simple addition formula. +wightman The intention was that + theme could be used in various ways to add all my characteristics together that form me.

The mail-out portfolio also follows this theme where on the front reads [design studio] +wightman to suggest I'm the suitable addition to their agency. For example If I were to send my portfolio to Pentagram it would become pentagram +wightman. The shape of the mail-out envelope was also to reinforce the + brand style. The white palette and blind debossing was chosen as a clever way to again convey my last name (wightman)


Business Cards:
Side A: Black Ink / Heavy impression
Side B: Blind Debossing
GFSmith Cranes Lettra 600GSM w/ Fluorecent White

Printed and finishing:
Glasgow Press

Mini Portfolio:
+ Enveolope: 300GSM Matte Cartridge Paper
Inkjet Printed

+ Stickers:
Black Die Cut +wightman logo sticker
Black Vinyl

Production Lesson(s)

It was always a worry when never trying blind debossing previously by taking the chances it turned out rather effective.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 20, 2014


Filed Under

Business Cards
Self promotion


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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