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Curtin University DEX 100 Moderation Guide


Production Method

Foil stamp




Art Direction: Henry Luong
Design: Daniel Elliott & Henry Luong
Print Production: Joe Zammit and Nelson Delgado




Curtin University’s Design Experience 100 was commissioned by the school (Western Australia’s largest university) to showcase exemplary work in student design. Printed digitally but elevated with exposed binding and foil stamping, LivingBrand’s estimable execution definitely sets the curve.



Curtin University

Quantity Produced


Production Cost


Production Time

10 days

Dimensions (Width × Height × Depth)

10.6×9.2×1.2 in.

Page Count


Paper Stock

Spicers / Monza Satin (Internal) / 170GSM
2400um / Box Board (Cover)

Number of Colors






Custom (Numeric) Typeface
Californian Text
Mercury Display
Proxima Nova


Curtin University DEX 100 Moderation Guide
Curtin University DEX 100 Moderation Guide
Curtin University DEX 100 Moderation Guide
Curtin University DEX 100 Moderation Guide
Curtin University DEX 100 Moderation Guide
Curtin University DEX 100 Moderation Guide ---

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Project Description

LivingBrand was commissioned by Curtin University to strategise and design a book that documented and showcased design student exemplars. The process began with the development of a strategy to aggregate the complex data into a usable and visually engaging form. The solution was the implementation of a flexible data visualisation system that adapts visually with a bespoke typeface. The typeface changes form depending on each section of the publication. The volume of lines within each set of 10 numerals correlates with the value of the number.

Production Lesson(s)

Keeping the exposed binding straight during the drying of the glue caused a number of issues and resulted in a few more 'offcuts' than expected. Creating an impression for the orange foil that was deep enough to make an impact was also quite difficult.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 7, 2014


Filed Under

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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