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Experimenting with duplexing different materials to a toothy white paper, designer Lauren Vajda had to take many things into consideration: Will it bind in the duplex process? Can it withstand the letterpress and take an impression? Can it easily be trimmed? Will ink stay on the material? After much experimentation, Vajda explains, she ended up favoring the tactile papers over the less paper like materials which—in her words—demonstrates “how wonderful paper is”. 



Studio Twenty Two Home

Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

3.5 × 1.75 in.

Page Count

Paper Stock

Strathmore Writing / Bristol Wove / 130 C
Utopia / Premium / Gloss / 110 C
Neenah / Plike / Black / 122 C
Cordenons / AstroSilver / Seta / 81 C

Number of Colors

1 spot, 1 foil






Studio Twenty Two Business Cards
Studio Twenty Two Business Cards
Studio Twenty Two Business Cards ---

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Project Description

Studio Twenty Two's collection of furniture and design sensibilities are very much about materials and understated refinement. These became the guiding principals in designing the business cards.

We sought out to create a collection of cards that utilize the same design (and printing plates) but can be altered with different sets of materials over time to introduce new collections or changing trends. In this first collection of cards, we've duplexed 4 materials (an ebony wood veneer, a super glossy Utopia Premium sheet, the plastic/rubbery Plike paper, and an opalescent wall paper-like sheet) to a toothy white stock (Strathmore Writing Cover Bristol Wove) for the card fronts. The backs are foil stamped with the Studio Twenty Two wordmark, while the fronts subtly replicate the wordmark with a blind deboss. We are ever-grateful to Em Letterpress for even attempting this feat.

Production Lesson(s)

I really enjoyed exploring new materials beyond paper, and learning where the limitations are in the printing process are with the alternate materials. Some of these considerations were, for instance, will it bind in the duplex process? Can it withstand the letterpress and take an impression? Can it easily be trimmed? Will ink stay on the material? In the end, we mostly pulled back to very tactile papers because they do all of these things beautifully. It just goes to show how wonderful paper is, and what an incredible selection of stocks are available.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 20, 2014


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End