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Focusing on simplicity, texture and craft, The Hungry Workshop’s Heidelberg pressed business cards and hang tangs for Australian industrial designer Hugh Altschwager’s Inkster Maken exude the feeling of the natural, unprocessed materials Altschwager utilizes in his work. 



Inkster Maken

Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

Business Card: 3.34 × 2.17 in.
Swing Tag: 1.77 × 1.77 in.

Page Count

Paper Stock

Cordenons / Wild / White / 450gsm

Number of Colors

1 colour + blind emboss




Custom Logotype


Inkster Maken Business Cards
Inkster Maken Business Cards ---

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Project Description

Hugh Altschwager is a maker. A sixth generation farming son from South Australia's Limestone Coast whose upbringing saw him splitting his spare time between the ocean and the workshop. It was in this workshop where he turned the land around him into simple, functional  items for his home.

It was here that he turned this process of creation into Inkster Maken. Influenced by both the Australian environment and his Nordic heritage, Inkster Maken makes use of under-utilised materials to create, with a timeless Northern European design aesthetic.

When designing the identity we drew on the same inspiration by utilising his farm heritage to create a "cattle brand" monogram device fused with the same Northern European design aesthetic. The simple typography for Inkster Maken was crafted in-house.

Alongside designing the identity we created the stationery for the project in-house, too. Swing tags and business cards were embossed and letterpressed on our Heidelberg Platen. The layering of these techniques reflects the layering of material and influence. The result is as simple, textural and crafted as the Inkster Maken product.

Production Lesson(s)

The biggest production challenge on this job was finding a stock to work with that reflected the textured materials Hugh uses to create his pieces while still maintaining his clean Northern European design aesthetic. Wild turned out to be the perfect solution.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 1, 2014


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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