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Formerly known as Data Nature Associates, London-based Nick Leith-Smith Architecture + Design gets a full re-brand that exudes Nick’s core values of quality, craftmanship, and understated luxury. 



Nick Leith-Smith

Quantity Produced

2,500 (letterhead & comp slip)
800 (business cards)
500 (envelopes)

Production Cost


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

GF Smith / Colorplan / Imperial Blue / 270gsm
GF Smith / Colorplan / Pale Grey / 270gsm
Elliot Baxter / Horizon / White / 120gsm

Number of Colors

2 inks + 2 foils




F37 Bella Stencil (customised)


Nick Leith-Smith Collateral
Nick Leith-Smith Collateral
Nick Leith-Smith Collateral
Nick Leith-Smith Collateral ---

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Project Description

A complete re-branding for Nick Leith-Smith Architecture + Design, formerly known as Data Nature Associates. The London-based practice specialise in high quality contemporary design, ranging in scale from bespoke furniture to new-build houses.

Following 14 successful years as DNA, Nick decided it was time to move forward. I worked closely with him & the practice to build a new brand from the ground up, communicating the core values of quality, craftsmanship, and understated luxury.

The identity draws inspiration from classic typography with a modern twist. Based on the typeface Bella by F37, the wordmark was tweaked to create a bespoke graphic fitting of the studio's ethos.

This was rolled out across a range of luxurious office stationery, beautifully printed and foil-blocked by Generation Press. I also designed a fully responsive website, built by Nico Pigelet, to showcase Nick's portfolio.

Production Lesson(s)

Attention to detail is paramount. Considering small things, for instance, we printed a pattern on the reverse of the comp slip in a dark blue, and I didn't take into consideration the slight show-through this would create on the front side. In the end, it looked kind of cool, but it wasn't intentional. Also, when it comes to using metallic foils in a foil-blocking process, some colours work better than others. The bronze was super crisp, but the matte blue on the reverse didn't hold its detail quite so well. But these were tiny details in an otherwise stellar job.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 27, 2014


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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