ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Brand Architecture Inc. Business Cards


Production Method

Foil stamp



Brand Architecture Inc.

Creative Director: Dale Campbell
Art Director: Leah Corraya



Mama's Sauce

With sexy gold edges, clear foil on the front, and a letterpressed pattern on the back, Orlando-based Brand Architecture’s new business cards make a bold statement with subtle details.  




Quantity Produced


Production Cost

Production Time

4-5 weeks

Dimensions (Width × Height × Depth)

2 × 3.5 in

Page Count

Paper Stock

Post-Duplexed Neenah Classic Crest Epic Black 130C
Neenah Classic Crest Solar White 130C

Number of Colors






Mission Gothic
Roboto Slab


Brand Architecture Inc. Business Cards
Brand Architecture Inc. Business Cards
Brand Architecture Inc. Business Cards
Brand Architecture Inc. Business Cards ---

Recent Posts



Project Description

Brand Architecture Inc. is a full service branding + design consultancy located in Orlando, FL. When tasked with designing our own business cards, we wanted to keep it clean and classic with subtle, elevated details. We also wanted to keep the focus on our BA mark and let the finishing make them shine (no pun intended). The front of the cards features our logo subtly showcased with a clear foil and emboss while the back features a letterpress geometric pattern made using our mark. For good measure, we also have edge painting in our brand's accent color.

The overall outcome is clean and modern with a timeless aesthetic -- which is exactly the solution we aim for in the projects we undertake.

Production Lesson(s)

During production we were given the choice of clear foil vs. a white foil -- we went with clear for a more subtle effect and to avoid any off white hues.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 16, 2014


Filed Under

Business Cards
Foil stamp


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End