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Lead Image

Shortcross Gin Packaging


Production Method

Foil stamp



Paperjam Design

Product Photography: Opposite Page



CMI Print Services

Shortcross Gin was released in May 2014 by Rademon Estate Distillery, the first craft gin distillery in Ireland. Focused on imbuing the rich heritage of Crossgar, Northern Ireland where the distillery is located, Paperjam Design’s hand-adhered, 3-foil labels draw inspiration from a popular 10th century English coin design. 



Rademon Estate Distillery

Quantity Produced


Production Cost

Production Time

2 Weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

GF Smith / Textured Strathmore Pastelle / Bright White / 216gsm

Number of Colors

black, bronze, silver foil




Modified typeface based on FellTypeItalic

This piece is available for purchase for 59.38

Shortcross Gin Packaging
Shortcross Gin Packaging
Shortcross Gin Packaging
Shortcross Gin Packaging
Shortcross Gin Packaging ---

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Project Description

Rademon Estate Distillery is the first craft gin distillery to be established in Northern Ireland. The distillery was founded in 2012 by husband and wife team Fiona and David Boyd-Armstrong, it is located just outside Crossgar, County Down, Northern Ireland on the couples historic family estate.

Inspired by the distillery's historic surroundings, the design team at Belfast based agency Paperjam wanted to generate a name for the couple's first gin with a focus on their location and heritage. The name Shortcross came from the Gaelic for Crossgar "An Chrois Ghearr" meaning "the short cross". It had history and heritage naturally associated with it and for David and Fiona it had meaning as it subtly referenced the location of their distillery.

With the selected name finalised for the couple's first gin product, Paperjam then began to create a visual style for the branding and packaging that reflected the quality and uniqueness of their gin and would appeal to a high-end market. The label documents the distillation process by openly displaying the batch number, flavour and alcohol content. This, along with a signature in handwritten type, helps emphasise the one-of-a-kind artisan product and the craftsmanship that goes into each bottle of gin.

Paperjam focused on the heritage associated with the name "Shortcross" and after some research discovered the short cross penny. The coin dates back to the 10th century and was one of the most successful English coin designs in history. Paperjam sourced an original coin and took high-resolution scans to incorporate into the gins branding and packaging.

The couple selected a traditional bottle shape with a heavy base, giving the additional feeling of a high end, premium product. Paperjam really wanted this product to stand out on a shelf and in the very competitive gin market by designing a label that would reinforce the quality of this premium gin. To add an additional level of uniqueness the finished label is applied to each bottle of gin by hand. And as a final finishing touch, each bottle is dipped in black wax.

Shortcross Gin was successfully launched in May 2014 as the first small batch, craft gin distillery in Northern Ireland and now has listings in leading bars and restaurants across the country.

Production Lesson(s)

It is sometimes challenging to do something against the norm, which in this case is usually thin, self-adhesive plastic labels. We, however, wanted to do something totally different, we wanted to create a label that was much more tactile, handcrafted and luxurious.

Experimentation was key in coming up with the final label, we experimented with different colours of GF Smith Paper, different paper weights and different foils before coming to our final decisions.

Once we had made the final production choices we then experimented with ways of adhering the labels to the bottles, which would all be be hand, helping cement the unique crafted nature of each bottle.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 17, 2014


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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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