ABOUT      CONTACT      RSS

2009

2017

ADV @ UNDERCONSIDERATION      Peek here for details

---

BROWSE


Lead Image

Shortcross Gin Packaging

---

Production Method

Foil stamp
Letterpress

---

Design

Paperjam Design

Product Photography: Opposite Page

---

Printing

CMI Print Services

Shortcross Gin was released in May 2014 by Rademon Estate Distillery, the first craft gin distillery in Ireland. Focused on imbuing the rich heritage of Crossgar, Northern Ireland where the distillery is located, Paperjam Design’s hand-adhered, 3-foil labels draw inspiration from a popular 10th century English coin design. 

---

Client

Rademon Estate Distillery


Quantity Produced

2,000


Production Cost


Production Time

2 Weeks

Dimensions (Width × Height × Depth)


Page Count


Paper Stock

GF Smith / Textured Strathmore Pastelle / Bright White / 216gsm


Number of Colors

black, bronze, silver foil

Varnishes


Binding


Typography

Modified typeface based on FellTypeItalic

This piece is available for purchase for 59.38


Shortcross Gin Packaging
Shortcross Gin Packaging
Shortcross Gin Packaging
Shortcross Gin Packaging
Shortcross Gin Packaging ---

Recent Posts


Previous


Next

Project Description

Rademon Estate Distillery is the first craft gin distillery to be established in Northern Ireland. The distillery was founded in 2012 by husband and wife team Fiona and David Boyd-Armstrong, it is located just outside Crossgar, County Down, Northern Ireland on the couples historic family estate.

Inspired by the distillery's historic surroundings, the design team at Belfast based agency Paperjam wanted to generate a name for the couple's first gin with a focus on their location and heritage. The name Shortcross came from the Gaelic for Crossgar "An Chrois Ghearr" meaning "the short cross". It had history and heritage naturally associated with it and for David and Fiona it had meaning as it subtly referenced the location of their distillery.

With the selected name finalised for the couple's first gin product, Paperjam then began to create a visual style for the branding and packaging that reflected the quality and uniqueness of their gin and would appeal to a high-end market. The label documents the distillation process by openly displaying the batch number, flavour and alcohol content. This, along with a signature in handwritten type, helps emphasise the one-of-a-kind artisan product and the craftsmanship that goes into each bottle of gin.

Paperjam focused on the heritage associated with the name "Shortcross" and after some research discovered the short cross penny. The coin dates back to the 10th century and was one of the most successful English coin designs in history. Paperjam sourced an original coin and took high-resolution scans to incorporate into the gins branding and packaging.

The couple selected a traditional bottle shape with a heavy base, giving the additional feeling of a high end, premium product. Paperjam really wanted this product to stand out on a shelf and in the very competitive gin market by designing a label that would reinforce the quality of this premium gin. To add an additional level of uniqueness the finished label is applied to each bottle of gin by hand. And as a final finishing touch, each bottle is dipped in black wax.

Shortcross Gin was successfully launched in May 2014 as the first small batch, craft gin distillery in Northern Ireland and now has listings in leading bars and restaurants across the country.

Production Lesson(s)

It is sometimes challenging to do something against the norm, which in this case is usually thin, self-adhesive plastic labels. We, however, wanted to do something totally different, we wanted to create a label that was much more tactile, handcrafted and luxurious.

Experimentation was key in coming up with the final label, we experimented with different colours of GF Smith Paper, different paper weights and different foils before coming to our final decisions.

Once we had made the final production choices we then experimented with ways of adhering the labels to the bottles, which would all be be hand, helping cement the unique crafted nature of each bottle.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

---

Date Published

September 17, 2014

---

Filed Under

Foil stamp
Letterpress
Packaging

---

Tagged with



---

Share to Facebook Share to Twitter Share to Google+ Add This


---

About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


---
The End