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Lead Image

Huckle & Goose Recipe Journal


Production Method




Cast Iron Design

Art Direction + Design: Jonathan Black
Art Direction + Copywriting: Richard Roche



Smokeproof Press

Looking more heirloom than GMO, this seasonal farmers market journal keeps production costs low by wrapping a digitally printed interior with a letterpressed cover. (Great lessons learned too, on the sidebar of this post). 



Huckle & Goose

Quantity Produced


Production Cost


Production Time

4 weeks

Dimensions (Width × Height × Depth)

Page Count

8 (32 faces)

Paper Stock

80# Cover, 80# Text, 24# Writing

Number of Colors




Singer Stitch


Domaine Text

This piece is available for purchase for $10 plus shipping

Huckle & Goose Recipe Journal
Huckle & Goose Recipe Journal
Huckle & Goose Recipe Journal
Huckle & Goose Recipe Journal
Huckle & Goose Recipe Journal ---

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Project Description

We were commissioned to design and write copy for bespoke recipe journals which was a perfect opportunity to employ the brand's down-to-earth and effortlessly witty sense of humor. The journals are singer stitched and use colored endsheets to impart useful and humorous information. The cover was letterpressed and the endsheets and interior pages were digitally printed using a Xerox Nuvera press which can print with extremely high resolution (lines down to 70 microns) and precise alignment, making it ideal for affordable pages.

Production Lesson(s)

We learned: 1. That a simple notebook in reality is actually incredibly complex and we spent about double the time on production oversight than we did the actual design. 2. Singer stitch is really difficult to keep perfectly straight and consistent (we knew this due to tests we had received prior to running the whole job) which the client accepted and even embraced. 3. Binding too many pages can create a really springy notebook–we lowered the amount of interior pages to avoid this. 4. Xerox Nuvera are really great digital presses and can get crazy fine detail, better than the big digital presses like the HP Indigos, etc. 5. Small notebooks/journals are incredibly cheap (under $1.50) if you stick to digital printing and have them saddle-stiched.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 19, 2014


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End