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Mimicking the immaculate lighting found in Ty Cole’s photography, designer Philip A. Johnson’s dichotomously duplexed card is as obsessively composed as the “bold and sexy” work it promotes. 



Ty Cole Photography

Quantity Produced


Production Cost


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Number of Colors







Ty Cole Business Card
Ty Cole Business Card
Ty Cole Business Card ---

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Project Description

Alabama-born and New-York-based, Ty is a photographic powerhouse. His work is "obsessively composed" and immaculately lit, granting me license to say he could likely make my closet of an apartment look like a dream home. Ty specializes in constructed environments but possesses a keen eye for portraiture and landscapes (an elusive combo).

Ty's business cards needed to be as bold and sexy as his photography. Duplexing allowed for a deep impression when blind embossing along with a satisfyingly sturdy card and a very appealing contrast between the midnight black and white covers.

Production Lesson(s)

This project was yet another reminder of the importance of understanding the printing process. Great printers will walk you through the great many details of what they do as long as you ask. Gary at AccuColor has been a great resource, always willing to explain why it is that he can do something other printers say is not possible for a fraction of the cost.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 19, 2014


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Business Cards


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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FPO is run with Six Apart’s MovableType

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End