ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Myodetox Identity


Production Method




Chén Fan & Maxim Cormier



Karmali Karmali

Mysterious physiotherapy and lifestyle brand Myodetox employs an even more complicated identity system based on the principle of tensegrity, or tensional integrity, to represent the dynamic nature of their process.  



Myodetox INC

Quantity Produced


Production Cost


Production Time

3 Weeks

Dimensions (Width × Height × Depth)

Guideline Book: 7.5 × 9 × 1 in.
Small Inserts: 6.5 × 8 in.

Page Count


Paper Stock

Silk 100lb Cover / Silk Laminate / 100lb UDigital Matte / Accent Opaque Insert

Number of Colors

1 (Black)




PUR Perfect Binding


Benton Sans


Myodetox Identity
Myodetox Identity
Myodetox Identity
Myodetox Identity
Myodetox Identity
Myodetox Identity
Myodetox Identity
Myodetox Identity
Myodetox Identity
Myodetox Identity
Myodetox Identity ---

Recent Posts



Project Description

Below is a brief overview of the Myodetox brand identity system. Myodetox is both a new form of physiotherapy, as well as a lifestyle brand. Our initial thinking when starting the process was to create a contrast to the complicated method by establishing a simplistic visual image. Eventually this became more and more difficult as we looked deeper into the core of the entity itself, and then we hit a groundbreaking moment.

The tensegrity principle, the structural principle based on unrelated and isolated objects forming one structure and affecting one another was found to be the true heart of the Myodetox method. We knew this had to also be the heart of its identity and thus we found a novel solution to the problem before us. We established a tensegrity structure to be used as the jewel of this image, a forever changing centerpiece that is as dynamic as is the entity it represents.

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

December 9, 2014


Filed Under

Identity Materials


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End