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Lead Image

Pamella Roland Invitation


Production Method

Foil stamp



Conduit Studio

Art Direction: John O'Neill
Designers: Kelly O'Hara and Ryan Mitchell



The Printery

Intricate, ephemeral and sparkling, this origami-inspired invitation is six sides of sexy.  



A.K. Rikk's

Quantity Produced


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

6 × 6 in

Page Count

Paper Stock

Neenah / Eames / Diffused Architecture White / 50 T
Neenah / Classic Linen / White Pearl / 115 C
Envelope: Mohawk / Carnival / Deep Blue

Number of Colors

1 color ink, 1 color foil






Pamella Roland Invitation
Pamella Roland Invitation
Pamella Roland Invitation
Pamella Roland Invitation ---

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Project Description

A.K. Rikk’s was introducing the Pamella Roland Spring 2015 collection into the store and they wanted to mark the occasion with a trunk show. We designed an invitation suite that drew on Pamella’s inspiration for the collection itself. Picking up on her Japanese themes, we created an origami-inspired invitation that shares the hexagonal shape of the A.K. Rikk’s logo and blooms open to reveal the event details. The soft textures and glittering details evoke the spirit that Pamella’s designs are known for.

Production Lesson(s)

We spent a lot of time figuring out the fold for this. We wanted to create an origami fold that also created a hexagon to match the A.K. Rikk's logo. Since we were producing a small quantity of these, we ended up designing a custom die and having the paper cut and scored, but we hand-folded each invitation due to the intricacy of the folds and the delicate paper. The result is airy and tactile.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 6, 2015


Filed Under

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

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Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

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