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Akshata Bhojania Stationery


Production Method





Graphic designer: Priyanka Bajaj



Reproscan Mumbai

Golden edges and black and white stripes illustrate menswear brand Akshata Bhojania’s core value of understated luxury with aplomb. 



Akshata Bhojania

Quantity Produced


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

Business card: 3.5 × 21 in

Page Count

Paper Stock

300gsm + 300gsm Cordenons Wild Natura

Number of Colors







Menswear Stationery Collaterals
Menswear Stationery Collaterals
Menswear Stationery Collaterals
Menswear Stationery Collaterals
Menswear Stationery Collaterals ---

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Project Description

This is a re-branding project for an Eponymous Menswear Brand - AKSHATA BHOJANIA. The Mumbai-based designer specialises in high quality contemporary design, ranging in scale from bespoke menswear clothing to vintage accessories like cuff links and bow ties for the modern young man.

While designing the business cards, we wanted to keep it clean and classic and draw inspiration from Akshata's core values of quality, craftmanship, and understated luxury.

With elegant gold foil edges & classic typography, the cards are clean and modern with a timeless aesthetic -- which is exactly the solution we aim for in the projects we undertake.

Production Lesson(s)

Attention to detail is very important. During the gold foil guiding process, we noticed the duplexed cardstock is shown through the foil. However, the client loved the rustic elegant look and we decided to stick to duplexed cards instead of using 600gsm cardstock.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 10, 2015


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

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Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

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