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Lead Image

Handmaiden Fine Yarn Tags


Production Method




Rarebird Brand Strategy and Design

Creative Direction: Cameron Jantzen
Design: Anna Ramsay



BCT Atlantic

Packaging yarn is a significant undertaking with a lot of moving parts. Brand Strategy and Design firm Rarebird devised a solution that incorporates thermography and silver foil, ensuring the product stands out from the shelf.  



Handmaiden Fine Yarn Inc.

Quantity Produced


Production Cost


Production Time

8 weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

94lb C

Number of Colors

2 + 2


Matte Laminate on Stickers



Emigre Tribute
FF Kievit


Handmaiden Fine Yarn Tags
Handmaiden Fine Yarn Tags
Handmaiden Fine Yarn Tags
Handmaiden Fine Yarn Tags
Handmaiden Fine Yarn Tags
Handmaiden Fine Yarn Tags ---

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Project Description

A labelling system for a hand dyeing company selling high end yarns for knitters, we wanted the labels to reflect the tactility of the yarn and include a process like theirs, with an organic nature. So for stock we picked a real felt, and to match the irregularity, we created large areas of thermography.

We also wanted the labels to be small to feel appropriate with the skein size, but stand out on shelf. The shine of the thermography and adding a silver to further emphasize that in the label did the trick while matching the yarns positioning as a higher end product.

To take full advantage of the press sheet we created 14 different patterns using illustrations of stitches and deconstructed skeins. Moving to a sticker system from a full offset process allows for shorter, quicker turn print runs, and so the project was cost neutral with the previous labels.

Production Lesson(s)

The tags feature a two colour black, we wanted to use a flat black and the shiny raised irregular black thermography, but realised looking at samples that we needed to spec an 'off-black' for our second black to get contrast.

We worked hard on the stickers to get a good finish look of shiny but not too heavy - they are printed on an hp Indigo in white and black on silver foil style substrate with a Matte Laminate to bring the silver down.

In terms of lessons, we found the registration on the thermography pretty loose. We also discovered after a few runs that a .5" sticker was too small for the printer to do in small numbers–they just repeat too fast on the roll at their size, which was unfortunate, as a big part of the brief was something where we could run small numbers of yarn stickers and colour stickers on demand.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 18, 2015


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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