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Reminding us that paper never turns off, Neenah’s 10-piece, 18-paper, 11-production-technique “ON” packaging promotion encourages creativity with paper and reminds designers how integral paper can be as part of a larger campaign. 



Neenah Paper

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Danmark by URW++
Fort by MCKL


Neenah Paper Packaging
Neenah Paper Packaging
Neenah Paper Packaging
Neenah Paper Packaging
Neenah Paper Packaging
Neenah Paper Packaging
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Project Description

The ON promotion from Neenah is a 10.5-inch tall box full of creative uses of colors, textures, printing and packaging. ON illustrates how paper is an integral part of the larger campaign. The box includes 10 separate printed samples using 11 production techniques and 18 papers. Dielines for all of the printed samples are available for download at neenahpaper.com.

The idea is that paper is always "on". Paper is always there when you're ready to spend some time with it. It's often the first thing you go to before you explore a website. Be it a catalog, direct mail piece, invitation, paper doesn't turn off. We hope that this idea box inspires designers to explore new ways to get creative with colored and textured papers.

Production Lesson(s)

Thinking about how the package will be packaged is something that we didn't think of ahead of time. This is a tool for sales reps to bring to customers. How would they handle them? How would they transport them? The wrap was an idea that came to us after the box was done. It worked out well. It's like a cool shopping bag.”

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Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 9, 2015


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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