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Lead Image

Government Audit Survival Kit


Production Method

Foil stamp



Element Three

Executive Creative Director: Darren Halbig
Creative Director/Copywriter: Sharon Walsh
Art Director: Bob Ewing



Mama's Sauce

52 lucky potential clients have a hot date with this luxuriously letterpressed and foil-stamped direct mail piece by Indianapolis-based agency Element Three. 



Jameson & Co

Quantity Produced


Production Cost


Production Time

6 weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

French Paper Co / Construction / Grey Grout / 100 C

Number of Colors





Adobe Caslon Pro


Government Audit Survival Kit
Government Audit Survival Kit
Government Audit Survival Kit
Government Audit Survival Kit
Government Audit Survival Kit
Government Audit Survival Kit
Government Audit Survival Kit
Government Audit Survival Kit ---

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Project Description

This is a highly targeted direct mail piece that is built around the stresses that come with winning a government award. We came up with the idea when our client was telling us, if he could just take his potential clients to dinner, he feels he could land them 100% of the time. Although this direct mail has a high per-piece price tag, it conveys his brand and expertise in a less expensive option than flying all over the country to wine and dine potential clients.

Production Lesson(s)

This was a super complex direct mail, with a lot of different parts. We can't overstate the value of working with awesome companies like Mama's Sauce, that bring far more to the table than just printing beautiful things.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 9, 2015


Filed Under

Direct Mail
Foil stamp


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End